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Creating a custom email signature is super easy and free to do! If your business emails end off with “Sent from my iPhone”, you’re doing something wrong.
Imagine this. You’re contacting a lead for the first time via email. They open your message to read through it and loved your email. Before they decide if they want to respond or trash it, they want to know more about what you offer or if you’re even worth the investment… however, there’s no link to any of your platforms and they don’t want to waste their time by searching it up themselves.
Instead of making it harder for the customer to search you up, your website and social media links are right there and they can learn more about your business instantly. You get traffic to your website, and the potential clients get to learn more about your business. They think you’re professional since you have such a cool email signature 😉
Email signatures are crucial to have because:⠀
– It creates brand recognition⠀
– Shows professionalism⠀
– It’s like a digital business card⠀
– Gives you free website traffic ⠀
- Provides quick links and call to action (If you ever have a special offer/sale you want to promote, you can always place it on there to grab their attention!) ⠀
I suggest keeping it a maximum of four lines, including an image of yourself and important links you’d like your client to browse through. The tutorial below is for Google Docs & Gmail. I’m not sure if this will work the same on Outlook or another email provider. With Google Docs, you can create it yourself with these 5 easy steps.
I’ve seen people design their email signature completely through Canva or Photoshop, but you can get reported as spam. There needs to be great text & image ratio in your email. They factor this in for spam because they know spammers rely heavily on images.
Not only this, but image signatures don’t allow you to place various clickable links. Say you’re using an image and you have that image set to click through to your website. What if they wanted to be redirected to a social media platform of yours, or wanted to call you directly? Having an HTML type signature like the one I will be showing you, will allow you how to add various links making it easier for your customers/clients.
Click + to add a new document to your Google Docs. Start off by creating a 2×1 Table. This can be accessed under Insert → Table. Enlarge it by dragging it down near the bottom, and making sure there is enough room to place your logo/image and written content.
For my own image/logo, I used Canva to create a circle image. For social media icons, I got them for free off IconMonstr. Choose the PNG option, pick your desired colour & download!
When clicking on the left side box, you can go to Insert → Image → Place your brand image or logo. You can adjust the width of the box accordingly. My image is 1.14×1.14. By right-clicking the image and pressing the 3 dots, you can choose Size and Rotation to input this width and height.
Input any details you’d like to include. I typically recommend your name, contact information (if you want to provide your phone number), your business name, your job title, and a link to your website. For the icons, you can link them directly to your social media by clicking the icon, clicking the link button (🔗) on the top menu and inserting your URL link. Add the icon by inserting an image, similar to step 1.
I would avoid using a fancy font on your signature, as many people will see it in a standard email font anyways.
Click on the table → Table Properties → Change border size to 0pt. Copy the design and open your Gmail. Click the gear icon to access general settings. Create a new signature & paste the design you’ve created. Once saved, your signature will now be placed automatically on the bottom of your emails.
Having an email signature will look more professional and can be updated to promote any deals you’re having or information you want people to see. It won’t cost you a penny to make and can be easily updated on Google Docs in the future for changing images and text.