6 Tips for a High-Converting Sales Page

Compared to online stores, a sales page converts way more! Sales pages don’t have any distractions (related products, other links) and put a focus on only one purchase. You need to make sure your page is well-designed, in order to see great results!

1. Have Only One Call to Action

There’s only one thing you want them to do after scrolling through your sales page – to purchase. Place this CTA button at the top, middle & bottom of the page – to give them as many chances as possible to sign up. Remove your navigation menu and any external links! There should be no links that bring visitors outside of that page. On a longer sales page, you can definitely place multiple CTAs where you think it fits good – as long as it leads them to the same place.

2. Great Page Design

Some sales pages are super wordy & make people want to exit, as it’s just text after text… Mix things up a bit in your design! Break up your page with different layouts, and a variety of image placements. Keeping the page entertaining, will keep them on the page longer.

I would test new design elements to see which performs best. You’d be surprised at how much just a simple button color change, can affect conversions. I love using HotJar to see how visitors behave on my sales pages, and what areas make them click or exit, to see what sections can be improved.

3. Create a Value Proposition

Show them what problem you solve for them & why your offer is the best way to solve it. Why should they choose YOU? Create your value proposition by identifying your audience’s main problem, all the benefits of your offer, what makes your offer unique and valuable to them, and connect this to their problem.

4. Captivating Copy

Copy is key in sales page conversions. My main tips for copy:

• Keep it relevant, and avoid any unnecessary information.
• Break up all of the text with enticing headings!
• Showcase who this offer is for & how it will help – “____ will help ____ to ____ by _____”
• Use strong verbs and headlines
• Add bullet points to describe your offer’s benefits

5. Build Visitor’s Trust

There are many ways to build trust using social proof. I usually place social proof throughout various stages of the sales pages – near the top, middle and bottom. Some ways to build trust woudl be:

• Testimonials from Previous Buyers
• Money-Back Guarantee
• Trust Seals
• Featured/Seen In
• Proof in the form of text, image, or video (e.g. If you’re a fitness coach, place image before and afters of previous customers!)

6. Create Urgency

If you seen a high-ticket offer that you’re interested in had a flash sale where you’d have to purchase within a certain amount of hours – would it entice you more to make a decision? For many people, they act fast.

I love using Elfsight’s countdown timer for this! It’s a great strategy as it makes consumers make quick decisions. Having a countdown timer lets visitors know that NOW is the perfect time to enroll in your course, but a product on sale, etc. They’ll want to snag the deal before it’s gone!

Get a Converting Sales Page Today!

I’m excited to hear all about your sales page goals and help bring your vision to life. Browse the website design packages right here to get started on a custom design, or the affordable & easy-to-use Showit website templates if this is more your style! Dominique & Karina are perfect templates for those needing a sales page.

Take a look at these beautiful sales page designs I’ve recently designed for The Sorority Nutritionist right here!