4 Things to Include In Your Resources Page On Your Website

Ever wonder why some websites have resources pages that get a ton of traffic while others hear crickets? The secret lies in understanding exactly what to include to provide real value to your visitors. In this blog post, I’ll guide you through the must-have items for your resources page, so that each element contributes to a comprehensive and user-friendly experience.

And if you’re using Showit but you currently don’t have a resource page on your website, I would love to invite you to check out the Lily Resources Page Showit Template. I designed it for those of you who want a seamless, stunning, and effective way to promote your business.

Note: Some links are affiliate links. I may receive a commission for sharing my favorite tools with you, but they won’t cost you anything more. I’ll sometimes even share a discount for you. ◡̈

Here are 4 things I recommend including in your resources page on your website (that will also increase your business revenue as well!):

1. Free Resources and Guides on Your Resources Page

Who doesn’t love freebies? Whether it’s a handy checklist, an insightful ebook, or an engaging audio series, offering free resources can answer common questions, highlight your expertise, build trust, and address common objections.

By sharing your free resources, you’ll also be building and growing your email list! When people sign up for your lead magnets, they’re showing that they’re interested in what you have to offer – which means… they can become paying customers and clients down the road! Maybe sooner than you think.

Here’s an example of what this would look like:

New subscribers mean potential leads, and the longer visitors linger on your site to grab your free offer, the happier Google gets. A boost in organic search rankings could be just around the corner!

2. Affiliate Links 

We all have products and resources we absolutely love. Whether you have an Amazon storefront or business tools that you use on a daily basis, a resources page would be a great place to share them with your community.

By adding affiliate links to your resources page, you’ll be doing a few things:

• Providing valuable resources that could help them solve their problems and/or achieve their goals more efficiently!
• Make it easy for people to quickly and easily access all your favorite tools and products.
• Set up some passive income for yourself and diversify your income streams. After all, who doesn’t love multiple streams of income?
• Improve your SEO! A well-structured resource page with relevant affiliate links can also help your website’s search engine optimization.

Overall, it’s safe to say that affiliate links on your resources page are a good idea.

3. Blog Posts

Your blog posts deserve a spot on your resources page too. After all, you’ve worked hard on them! You created them because you wanted to provide value and let’s be honest, improve your organic traffic.

While you might have your blog listed on your website navigation, adding them to your resources page can be another entry point for how someone finds your amazing content. After all, they say it takes multiple touches to get someone moving and taking action.

If you’re planning to add blog posts to your resources page, pick the best-performing ones that get the most traction. These are topics that will appeal to a wider range of people, leading to higher click rates.

4. A Call to Action to Your Offers

Chances are, people are on your resources page because they trust you and value what you have to offer. So why not include a call to action at the bottom of the page to draw their attention to how you can help them?

Whether you’re offering a free consultation call or you have a signature course where you’ve helped students get their desired results, now is a better time than any to remind them of that. You can link them to the relevant pages so they can learn more about your offers and see if it’s a good fit for them!

Adding a resources page to your website is a great way to promote your offers – both free and paid.

The more resources and helpful tips you provide on your website, the more it’ll help those coming to your website. And the more people trust you, the more likely they are to want to work with and hire you.

If you’re using Showit and you currently don’t have a resource page on your website, I would love to invite you to check out the Lily Resources Page Showit Template. I designed it for those of you who want a seamless, stunning, and effective way to promote your business.

It’s time for you to have a share-worthy resources page that you’re excited about sharing with others!

Note: Some links are affiliate links. I may receive a commission for sharing my favorite tools with you, but they won’t cost you anything more. I’ll sometimes even share a discount for you. ◡̈