Why You Should Have Pricing Displayed on Your Website

The Pricing Debate – Should You Place Starting Pricing?

Do you show pricing on your website as a service-based business? There’s always been a debate on whether or not you should place pricing on your website, or if it’s best to make visitors contact for a quote. I’m all for placing a price range or starting price on websites, and here are the top reasons why I recommend it!

1. Saves Time for BOTH Sides

People like to shop around and have a ballpark figure of your services before contacting you & a few other businesses. Many people don’t want to waste their time contacting a business just to find out the pricing is too high for their budget, and you don’t want to get on an hour-long phone call to find out they never had a realistic budget to work with you too.

2. Budgeting

I’ve had clients who were interested in working with me, knew my price-point & had saved up, in order to reach out and book with me when they were ready. This has happened numerous times! If they hadn’t known my pricing, I could’ve potentially lost out on some clients.

3. Avoiding The Budget Question

Personally, I feel uncomfortable when a business asks me about my budget as I feel they’re going to edit their pricing to meet that number rather than focusing on value and the work needed. It ends up feeling more like a sales pitch! Save the uncomfortable questions and be upfront with your pricing.

4. Some People Believe No Price = Too High!

Too High! Not sure why this is a belief, but many people believe that if the price isn’t shown, they probably can’t afford it and won’t even bother reaching out to get a quote.

Try it Out & See How It Goes!

It’s completely understandable that some people don’t want to place pricing as it’s custom work and depends on the client’s needs and overall project scope. But having at least a price range or starting price can help weed out the leads who can’t afford your services or might not be the right fit fro you.