Do you show pricing on your website as a service-based business? There’s always been a debate on whether or not you should place pricing on your website, or if it’s best to make visitors contact for a quote. I’m all for placing a price range or starting price on websites, and here are the top reasons why I recommend it!
People like to shop around and have a ballpark figure of your services before contacting you & a few other businesses. Many people don’t want to waste their time contacting a business just to find out the pricing is too high for their budget, and you don’t want to get on an hour-long phone call to find out they never had a realistic budget to work with you too.
I’ve had clients who were interested in working with me, knew my price-point & had saved up, in order to reach out and book with me when they were ready. This has happened numerous times! If they hadn’t known my pricing, I could’ve potentially lost out on some clients.
Personally, I feel uncomfortable when a business asks me about my budget as I feel they’re going to edit their pricing to meet that number rather than focusing on value and the work needed. It ends up feeling more like a sales pitch! Save the uncomfortable questions and be upfront with your pricing.
Too High! Not sure why this is a belief, but many people believe that if the price isn’t shown, they probably can’t afford it and won’t even bother reaching out to get a quote.
It’s completely understandable that some people don’t want to place pricing as it’s custom work and depends on the client’s needs and overall project scope. But having at least a price range or starting price can help weed out the leads who can’t afford your services or might not be the right fit fro you.
Create with Danielle is a website design studio based near Toronto, Ontario and serving clients worldwide. Specializing in Showit & Shopify website design for female entrepreneurs.