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Are your website fonts killing the mood? Fonts are a major part of your website and are what visitors will see the most on your website. Making sure that your text is clear to read and fits your brand’s personality, is key to having a successful website design. Read the full post to learn more!
Nothing bothers me more than a cursive script that has spacing! Script fonts are meant to flow together nicely with no spacing in between letters. Avoid too much spacing in any type of text overall, especially paragraphs. If the tracking is too large or small, words can become illegible.
Using the wrong fonts for your business & industry can ruin the entire mood/feeling of your website. Choose a font that will complement the vision of your brand – a branding designer can help you with this! For example, avoid bold crazy fonts, if the purpose of your brand is supposed to be peaceful.
Here’s an example for a spa, where you’d want more of a relaxing/peaceful mood on your website. The bold font does not scream “spa” – but it would be great for a different type of industry!
Contrast is the difference in the color with text and the background. To see if your text is legible, squint your eyes to reduce your colour perception, and see if you can easily read the text. But also remember that people with bad eyesight might not see as good as you. If you have trouble reading your text due to the background colour/image, it’s a good sign that most people will have trouble reading it too.
Typically when you work with a brand designer, they should be providing you with a brand guideline. They go over which colors in your branding should be used as backgrounds, accents, and texts – to avoid illegibility.
I recommend sticking to 3-4 fonts! Having a lot of fonts will create brand confusion. It’s recommended to stick to a heading, subheading and paragraph font across all platforms to stay cohesive and on-brand.
Other than fonts, there are many aspects of your website design that may need an update! That’s why I offer a FREE website audit checklist, an 11-page checklist to see if your website needs a refresh or has mistakes.