Why Blogging Is Important To Grow Your Business

Want to grow your website traffic, attract new customers & build trust with your audience? Blogging is something I recommend for every client I work with – no matter how small the business. It’s an inexpensive way to drive traffic to your website! Did you know that small businesses that blog get 126% more lead growth than small businesses that do not blog? (Source: Writtent)

Why Blogging is Important For Your Business Growth

1. Improves your Search Engine Ranking

Google and other search engines LOVE fresh content to index. The more pages you have on your website, the better. By blogging consistently and placing relevant keywords that your ideal client will search for, your post will start to show up over time. Search engines will realize you’re posting valuable content and will make you rank higher. Without spending any money, you’re now driving new traffic to your website.

2. Increases Website Traffic – Forever

My most viewed page from organic searches on Google is surprisingly a blog post – Why I Switched to Showit from Squarespace. It has brought over 5,000 new visitors to my website – while I sat back and did nothing else. Some of these visitors have also turned into clients. Existing clients/customers will not be typing your business name in search engines, as they already know you. You need to attract new visitors that don’t know you exist yet! Blogging is the perfect way to do this.

The best thing about blogging is the long-term results for website traffic. You can receive traffic and leads even years after it’s been posted, and blog posts typically get more popular as time goes on. Write about topics that will attract your target audience, and you’re set! The little effort you put in writing that post can turn into hundreds of thousands of leads. When you compare the growth of content on other platforms like Instagram – blogging is more worth your time.

3. Converts Traffic into Leads

Your website visitors sometimes need that extra step of comfort to know they can trust your expertise or to realize they need your service/product If you’re consistently writing posts that’s related to your business, this will help your audience see the benefit of purchasing from you. If they first visit your website not understanding why they need something from you – blogging will help them see exactly why they need to.

4. Builds Credibility

Blogging is a great way to build connections with your audience, and to show them you’re an expert in what you do! By providing valuable and helpful information relevant to your field, they will see that you’re knowledgeable and that they can trust your services or products. If you’re constantly providing great content, it’ll establish you as an industry leader, which will lead to higher conversion rates + more leads.

It also allows visitors to see the personal side of your business. If you open up with them, they will learn to trust you over time. Nowadays, brand awareness and trust are extremely important – to beat out your competitors.

Ready to Start Blogging? I’m Here to Help!

I build blogs for small businesses & creatives on Showit, which integrates with WordPress blogging. Whether you’re looking for a custom blog design, or want to use my best-selling blog template Darling Daisy – I’m here to help start your blogging journey!