Why Blogging Is Important To Grow Your Business

Are you eager to elevate your website’s traffic, attract a fresh wave of customers, and cultivate trust among your audience? Look no further than blogging – a strategy I wholeheartedly recommend to every client I work with, no matter the size of their business. Blogging offers a cost-effective means of driving traffic to your website. Did you know that small businesses that blog experience a remarkable 126% increase in lead growth compared to those that do not? (Source: Writtent)

The Power of Blogging for Business Growth

1. Enhanced Search Engine Ranking

Search engines love & look for websites with fresh, high-quality content. The more pages your website boasts, the better it fares in the eyes of Google and other search engines. By consistently blogging and strategically incorporating keywords that your ideal customers search for, you set the stage for your posts to gradually ascend in search engine rankings. Search engines recognize the value in your content and reward you with higher visibility, all without breaking the bank. Blogging becomes your ticket to welcoming new streams of traffic to your website.

2. Increases Website Traffic – Forever

Surprisingly, some of the most frequently visited pages on my website, courtesy of organic Google searches, are blog posts. For instance “Why I Switched to Showit from Squarespace” has brought over 5,000 new visitors to my website, while I dedicated my attention elsewhere. Some of these visitors has even evolved into clients. Remember, your existing customers won’t resort to search engines to find you since they already know you. The quest is to entice new visitors who are unaware of your existence or business name, and blogging excels at this. The beauty of blogging lies in its ability to deliver lasting results for website traffic. Even years after publication, blog posts can continue to draw traffic and leads. Over time, these posts tend to gain popularity, solidifying your position as a go-to resource. When compared to the growth potential of other platforms like Instagram, blogging emerges as a more worthwhile investment of your time.

3. Turning Traffic into Leads

Your website visitors often require that extra nudge of confidence to trust your expertise or recognize their need for your product or service. Consistently publishing posts related to your business shows your audience the value of what you offer. If a first-time visitor lands on your website without a clear understanding of why they need your offerings, blogging bridges the gap. It gently guides them towards the realization of their needs.

4. Establishing Credibility

Blogging serves as a powerful tool to forge connections with your audience and establish yourself as an expert in your field. By consistently providing valuable, pertinent information, you demonstrate your knowledge and reliability! Your audience comes to see you as a trusted source for services or products. By consistently delivering exceptional content, you can position yourself as an industry leader, translating into higher conversion rates and a higher number of leads. Additionally, blogging allows visitors to glimpse the personal side of your business. By opening up to them, you foster trust over time. In today’s competitive landscape, brand awareness and trust are invaluable assets for outshining your competitors.

Ready to Start Blogging?

If you’re ready to dive into the world of blogging, I’m here to support you! I specialize in building blogs for small businesses and creatives on Showit, seamlessly integrated with WordPress for blogging. Whether you seek a custom blog design or wish to explore my best-selling website templates (which all come with a blog design), I’m here to kickstart your blogging adventure!