Wondering why your website isn’t seeing the sales you anticipated? A slump in inquiries or calls? Well, it’s often down to design. A website’s aesthetics heavily influence a visitor’s experience, and an outdated one can send them clicking away. In fact, 75% of people judge a website by its looks (Source: Digital Apeel). The impact of a robust website design can’t be overstated.
Signs It’s Time For a New Website Design
1. A Dated Look
A website that feels stuck in the past can give off an unprofessional vibe. Aim to refresh your design every five years to keep pace with contemporary aesthetics and technological advances. If your site seems more Y2K, especially when stacked against sleek competitors, potential customers might turn away. Your website should be as inviting as a well-maintained store. View this amazing outdated to modern website design for a past client of mine – look at the difference it’s made!
2. Poor User Experience
Visitors expect an intuitive, streamlined experience on your website. A cluttered design with mismatched fonts and colors confuses and obscures your brand’s message. Imagine your website as a brick-and-mortar store: organization is key. Aim for a clear navigation menu with no more than 7-8 links and strategically placed call-to-actions.
3. Not Mobile-Friendly
Responsive design is imperative in this mobile-first age. If your site isn’t adapting to different screens, you risk losing a significant chunk of traffic. Moreover, Google favors responsive designs, making this a double-edged sword: you lose potential customers and SEO rank.
4. No Personality
Your website should be an extension of you. A personalized touch helps forge connections, turning casual visitors into loyal customers. Personal stories, like my entrepreneurial journey, resonate and foster deeper bonds! Many leads of mine have mentioned it was a big reason they felt comfortable investing in my services.
5. Lack of Confidence In Your Site
If you’re hesitant to share your site, it’s a glaring sign that a redesign is due. A well-crafted website boosts confidence and ambition, driving you closer to your business goals.
6. High Bounce Rate
A high bounce rate signals that visitors aren’t compelled to explore beyond the landing page. A rate above 60% suggests it’s time for a design overhaul or troubleshooting some site issues. You can check your bounce rate on your Google Analytics account to see where yours stands!
7. Absence of HTTPS
A non-HTTPS site is a big red flag for many, including me. An SSL certificate is crucial to ensure visitor safety. Modern browsers often warn users about non-secure sites, which can deter potential customers instantly. Fortunately, Showit includes SSL in their packages, ensuring all my clients have secure sites.
8. No Blog Activity
Fresh content boosts SEO. Regularly updating your site with relevant blog posts can significantly improve search visibility and drive organic traffic.
Where Does Your Site Stand?
So, how did your site do? If you’ve realized there’s room for improvement, don’t be disheartened. For budding entrepreneurs cautious about budget, I recommend starting with a template. My template shop offers designer-quality templates at affordable rates. Still unsure about your site’s performance? Grab my free website audit checklist right here.
It's easy to set up a website and forget about it, but the truth is, websites require maintenance. In this free 10-page guide, I cover everything you need to know to ensure your website is doing its job.
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