8 Signs Your Business Needs a New Website Design

Wondering why your website isn’t bringing in the sales you envisioned? Experiencing a dip in inquiries or calls? Believe it or not, your website design could be the culprit. The visual appeal of your website can easily influence a visitor’s experience, and let’s face it, an outdated website is like a closed door to potential clients. Here’s something to think about: 75% of people form their opinion of a website based on its aesthetic (Source: Digital Apeel).

Is It Time For a New Website Design?

1. Your Design is 5+ Years Old & Outdated

A website that feels stuck in the past can give off an unprofessional vibe. Aim to refresh your design every five years to keep pace with trends and competitors. If your site seems more Y2K, especially when stacked against up to date websites, potential customers might turn away. Your website should be as inviting as a well-maintained store.

👀 View this amazing outdated to modern website design for a past client of mine – look at the difference it’s made!

2. Poor User Experience 

Visitors expect a smooth experience on your website. A cluttered design with mismatched fonts and colors confuses your brand’s message. Imagine your website as a physical store: organization is key. Aim for a clear navigation menu with no more than 7-8 links with strategically placed call-to-actions and hidden pages through the website.

3. Not Mobile-Friendly

Responsive design is super important. Majority of your visitors are most likely coming from a mobile device. If your site isn’t adapting to different screens, your visitors may be clicking out in frustration. Also, Google favors responsive designs, making this even more important to prioritize.

4. No Personality

Your website should be an extension of you. A personalized touch helps forge connections, turning casual visitors into loyal customers. Personal stories, like my entrepreneurial journey, helps build a connection with my visitors. Many leads of mine have mentioned it was a big reason they felt comfortable investing in my services.

5. Lack of Confidence In Your Site

If you’re hesitant to share your site or feeling embarrassed when looking at your competitor’s websites, it’s the biggest sign that a redesign is needed. A well-crafted website boosts your confidence and ambition, driving you closer to your business goals. You should want to proudly show off your biggest marketing too!

6. High Bounce Rate

A high bounce rate signals that visitors aren’t enticed to explore beyond the landing page. A rate above 60% suggests it’s time for a design overhaul or troubleshooting some site issues. You can check your bounce rate on your Google Analytics account to see where yours stands!

7. Absence of HTTPS

A non-HTTPS site is a big red flag for many, including me. An SSL certificate is crucial to ensure visitor safety. Modern browsers often warn users about non-secure sites, which can deter potential customers instantly. Fortunately, Showit includes SSL in their packages, ensuring all my clients have secure sites.

8. No Blog Activity

Fresh content boosts SEO. Regularly updating your site with relevant blog posts and information can significantly improve search visibility and drive organic traffic.

Where Does Your Site Stand?

So, how did your site do? If you’ve realized there’s room for improvement, don’t worry. I offer both custom website design services & pre-made website templates!

Still unsure about your site’s performance? Grab my free website audit checklist right here. In this 10-page guide, I cover everything you need to know to ensure your website is doing its job – keeping visitors intrigued, and making you some money. From user experience to SEO tips, I cover it all.