How To Repurpose Blog Content & Save Time In Your Business

I’ve been told by many business owners that they don’t have time for a blog, but then they always have amazing informative posts on Instagram & other social media platforms! The truth is, content only lasts days on some platforms. Why waste so many hours focusing on ideas for an Instagram post that will only get pushed for a bit, when you can focus on a blog post that will grow forever on search engines? It’s time you repurpose blog content, it will be so worth it.

Does Blogging Take Too Much Time?

Almost half of my website visitors are due to my growing blog posts 🤯 All it took was a blog post on a good topic/question from years ago, and now I have thousands of websites visitor just from ONE post that’s now working for me, without having to lift a finger.

Repurposing your blog content into social media posts can save you SO much time and effort. It will also allowing you to reach a wider audience and engage with your followers in a more meaningful way. So instead of thinking of content for Instagram, think of a blog post topic! From there, you can create social media & newsletter content relating to that post. This will save you the headache of trying to think of ideas for all of the different platforms you use.

Ways to Repurpose Blog Content

One Post, Three Ways.

Don’t think of a topic for social media. Instead, write a blog post and re-purpose it to social media to save time & expand your reach!

1. Blog Post – Write a blog post focused on a specific topic or keyword that will get you noticed by potential leads through search engines. Think of questions your ideal client would be searching for!
2. Social Media – Create social media content based on that one blog post & re-purpose on platforms such as Instagram, TikTok, Pinterest, Linked In and Facebook.
3. Newsletter – Write your weekly/monthly newsletter using that blog post, or to entice people to read the full post.

I Always Repurpose Blog Content!

Take this blog post for example called 5 Ways to Update Your Website for The New Year. You can see my repurposed version on Instagram below. I was able to expand my reach from the same exact content, with a slightly changed name as a blog post gets shown over the years (placing “New Year” makes more sense than 2023) whereas Instagram content doesn’t last as long.

Focus on Blogging, It’s Worth It.

Blogging is essential for online growth. It improves your search engine optimization, increases website traffic, builds credibility, and converts traffic into leads.  You can still receive traffic years after it’s been posted. Write about topics that will attract your target audience, and you’re set! The little effort you put into writing that post can turn into hundreds of thousands of leads. When you compare the growth of content on other platforms like Instagram, blogging is worth your time.

Make Your Blog Content Look as Good as It Performs

You’re now equipped with all the strategies to repurpose your blog content and save hours each week. But here’s the thing: even the best content won’t get read if your blog doesn’t look professional and inviting.

If your current blog layout feels cluttered, outdated, or just doesn’t reflect the quality of your content, it’s time for an upgrade.

Introducing the Audrina Showit Blog Page Template

Audrina is a timeless, elegant blog template that makes your content shine. It includes both a main blog post list page (where all your posts are displayed) and a single post template (the layout readers see when they click into an article).

What’s Included:

✓ Main blog list page with clean, organized layout
✓ Single blog post template designed for readability
✓ Seamless WordPress integration for your Showit site
✓ PDF guide with setup instructions
✓ Fully customizable to match your brand

Why this matters for repurposing: When your blog looks professional and is easy to navigate, people actually want to read it. That means all the time you’re spending repurposing content into social posts, emails, and videos is driving traffic back to a blog that converts visitors into subscribers and clients.

Note: Requires a Showit Blog plan to publish WordPress blog posts.

Get the Audrina Blog Template for $80 →

Stop letting an outdated blog design hold back all your amazing content. Upgrade your blog layout in under an hour and make every repurposed post work even harder for your business!