How to Use AI for Your Website (And What Not to Use It For)

Have you ever wondered how to use AI for your website without it sounding completely robotic, out-of-touch, or just… not you?

We get it. AI is everywhere right now. And while it can be a huge help, especially when you’re juggling 30 different things as a business owner, it’s easy to feel unsure about what’s actually smart to use it for and what’s better left to your own brain and creativity.

If you’re a service provider or online business owner, we want to help you find that sweet spot. The balance where AI supports your flow, saves you time, and helps you show up with more ease, but doesn’t replace your voice, strategy, or expertise.

Let’s break it down.

What AI Is Actually Helpful With When It Comes to Websites

We like to think of AI as your brainstorming partner. It’s not your final editor, your brand strategist, or your web designer. But it is really helpful when you’re feeling stuck, short on time, or just need a solid jumping-off point.

Here are a few ways we personally like to use AI to support my website tasks:

Content Ideas and Topic Generation

Feeling stuck on what to post on your blog, or unsure what kind of freebie your audience would actually want? AI can help you brainstorm new ideas, look at trending topics in your industry, or break a big concept into smaller, more approachable pieces.

Sometimes we’ll ask something like, “What topics would attract new clients to a service-based business?” just to get the ideas flowing again. It’s not always perfect, but it gives us a starting point.

SEO Support and Keyword Planning

You don’t need to be an SEO expert to start getting your content seen. AI tools (when paired with keyword research platforms like Ubersuggest, Ahrefs, or Google Keyword Planner) can help you identify the kinds of words and phrases your audience is already searching for.

You can even use it to help structure your content by suggesting helpful subheadings, outlines, or blog formats that make sense for your topic. It can definitely cut down on research time and help you show up on Google more consistently, without having to outsource everything.

Technical Troubleshooting and Explanations

If you’ve ever Googled “why is my website showing a 404 error” or “how to fix slow site speed on Showit,” AI can usually help. It can walk you through common website issues in simple terms and even help you troubleshoot basic code problems like tweaking a small snippet of HTML or CSS.

Think of it as your tech translator. Just don’t rely on it for fixing advanced bugs or anything mission-critical. Use it to understand and explore, not to replace your developer.

Competitor Research

AI is amazing at pulling together data and giving you a quick snapshot of what your competitors are doing, whether that’s types of offers, the way they structure their services, or content gaps you could fill. If you’re feeling like “everyone’s already doing this,” AI can help you figure out where there’s still white space.

This is one of my favorite ways to get ideas that feel new and strategic.

Proofreading and Polishing

If you already wrote something but you’re not sure if it sounds clear, professional, or typo-free, AI is great at being a second set of eyes. It can catch awkward phrasing, offer headline rewrites, or help you clarify what you’re trying to say, especially if you’re writing while tired. We’ve all been there.

You still want to give it a final pass with your own voice and instincts, but it’s a helpful first sweep.

What Not to Use AI For

This is where a lot of people go wrong. They get excited (understandably) and try to use AI to do everything, including the parts of their business that really need them.

Here’s what we recommend not outsourcing to AI:

Your Brand Voice or Personality

Your voice is what builds trust. It’s what makes someone choose you over someone else. AI doesn’t know your stories, your quirks, your inside jokes, or your deeper mission. It can sound close, but it’s never going to capture the full you.

When we see AI-written “About” pages, we can almost always tell. It’s polished, sure, but it doesn’t feel like it was written by a real person.

Your voice deserves to lead the way. Use AI to brainstorm, but come back to your truth, your values, and your words.

Strategic Business Decisions

AI doesn’t know your goals. It doesn’t know your market the way you do. And it doesn’t understand nuance, timelines, or what you’re personally working toward.

You can absolutely ask it for ideas, but don’t hand over the whole steering wheel. Your business strategy needs your lived experience, gut feelings, and decision-making skills.

User Experience or Web Design

Can AI help build a basic website or offer layout ideas? Sure. But design that actually converts requires a real understanding of human psychology, buyer behavior, and brand alignment.

If your site feels off, confusing, or just doesn’t reflect you, it’s probably not a layout problem. It’s a strategy and story problem. AI can’t fix that for you. That’s where we come in.

Publishing Content Without Reviewing It

Even if the content looks good on the surface, AI can sometimes give outdated, misleading, or overly general advice. We’ve seen it happen. Always, always review and edit before publishing, especially if you’re writing about legal, financial, or medical topics.

Remember, you’re the expert. Let your final touch make the content feel trustworthy and right.

Running Your Entire System

AI should support your systems, not become them. You’re allowed to let it help, especially when you’re tired or busy. But your creativity, your client experience, your offers, and your values should never be auto-generated.

You don’t have to be perfect or polished all the time. You just have to be real, which shouldn’t be outsourced.

The Bottom Line

AI is an amazing tool for your website, but it’s not a magic fix or a full replacement for you.

Use it to speed things up, get unstuck, and simplify your to-do list. Just make sure you’re still the one driving the vision, the message, and the strategy behind it all.

You don’t need to sound like a robot just to be efficient. You can have both.

P.S. Want help creating a more aligned brand and website that actually sounds like you? We’re here to help.