3 Tips on Finding the Most Captivating Brand Name

Today we’ll walk you through three simple steps for choosing the perfect brand name. Most people today do business online, making the internet a huge game changer for companies. Unlike the physical world, the average customer comes in contact with more businesses than he can count through advertisements and online marketing campaigns. 

As a result, there are so many companies to choose from on the internet. And because there is always a crowd of businesses vying for customers’ attention, it’s easy for a brand’s marketing to become lost in the chaos. The only way to avoid this happening with your brand is to invest in marketing and building a strong brand identity. This will help you win your customer’s trust and loyalty and boost your brand awareness. 

A simple way to create a strong brand identity for marketing your business and product to your audience is to give it an intriguing and memorable brand name that conveys expertise and credibility.

Your chances of acquiring an exact-match brandable domain will rise if you choose a strong brand name for your business, no matter where you get it from. You could get a great brand name by brainstorming or using a business name generator. 

How to Choose the Ideal Name for Your Brand in Three Easy Steps

1. Learn About Your Brand

The core aspects of your brand that have the most influence over customers’ interactions with you and your products are its personality, tone, and image.

Therefore, as you begin your naming process, start by building the values, identity, tone, and emotions you want your target market to ascribe to your company when choosing a name for it. After completely laying out the nature of your brand, with a clear image of it in mind, you can move on to finding a name that fits it perfectly.

2. Start Identifying Brand Name Options

It’s time to begin the more active part of the name-generation process. If you have a team that can help you come up with names, offer them an overview of your brand, along with its tone and values, and ask them to come up with company name suggestions that fit your naming criteria.

Your objective is to create 200 catchy company names that correctly represent your brand while at the same time being brief and attractive. Don’t criticize the names you come up with at this stage, no matter how unusual or bad they seem.

In general, avoid eliminating any names you originate during the brainstorming process because doing so can halt the team’s or your own creative flow of ideas. However, remember that your business name ideas must agree with your brand. 

Make use of the resources below to help you brainstorm for company names:

• Thesauruses and dictionaries
• Company name generators
• Common words in your niche
• Color-related words
• Rhyme

3. Examine Every Potential Brand Name

After your brainstorming session, it’s time to carefully evaluate each of the names you came up with in the last step. This is why having several alternatives is advantageous. By now, you should have 200 name suggestions that have an equal chance of becoming your brand name.

Make a list of your top ideas and evaluate each one by these crucial criteria for validation before deciding on one of them to be your company’s name. Make sure your chosen brand name fulfills these criteria:

• Solid Client Feedback: This assessment is crucial since it will show how effectively the name captures the interest of your intended audience. Any name you choose must be appealing to your target market, so get feedback on potential names from a sample of people who represent your target market and ask them to rank your top options. Get consumer feedback by conducting surveys and polling members of your target market.

• Comes With a ‘.com’ Domain: Given how crucial the internet is to today’s industry, if your potential company name inhibits the use of other online branding elements, it would be disadvantageous to your business. Check whether the brand name idea you’re verifying has a matching domain name and a social media handle that you can get for your business.

• Hasn’t Been Trademarked: One reliable way to prevent potential legal issues with your business name is to register your company name as a trademark with the USPTO. We suggest seeking the advice of a trademark attorney for new business owners who may find the trademark registration process challenging and unpleasant.

After you’ve verified all your name options and the validation process is finished, you can select the name that best fits your business.

Conclusion

Making an engaging and acceptable online brand identity is crucial for your business because the majority of your transactions will start and most likely end there. Additionally, establishing a strong online presence helps boost brand awareness and conversion rates.

Grant Polachek is the head of branding at Squadhelp, a 3X Inc. 5000 company renowned for offering next-gen naming services. Squadhelp analyzed over a million brand names and created a detailed list of the top-performing domain names currently accessible on the internet. We are also the leading crowdsource naming platform, and our services have helped countless businesses, from Fortune 500 firms to rising startups.