How to Write Your Website Meta Titles & Descriptions

Meta titles and descriptions are pieces of HTML code found on every page of your website. Inputting them manually is sometimes overlooked by website owners. They are super important to optimize because this is what shows up on search engines for all users to see. If you aren’t writing them manually uniquely for each page, search engines are instead showcasing pieces of text from that page – no matter if it’s good or not.

Improve your Website’s SEO!

When someone is searching on Google for a service or product, users need to know whether your website will solve their problem/question, or they will skim right past your website. But what if you could grab their attention & make them click on your website over the others?

Page titles & descriptions are an easy & free way to help increase your organic searches, by placing valuable keywords that will benefit your business, and convey to users what the page is about. In this post, I will be going over how to optimize your meta titles & descriptions so you can start growing more on search engines. Curious on what yours looks like? Simply search your business on search engines & see what pops up!

Writing Good Meta Titles

Your meta titles will help visitors make the decision to click on your website through search engines, instead of skimming past it. Not only does it showcase what the page is about, but can contain good & enticing keywords for SEO growth. Here are some main factors to consider:

• Keep it short & sweet with 60 characters or less
• Place your main keywords (industry, location, service, etc)
• Make them unique for every page
• Convey what the page is about

Meta Title Example

Let’s say your business is Sweet Dreams Photography, and your homepage meta title is just “Sweet Dreams Photography”. This is not going to get you noticed in your area, or for what you do! This is especially the case when your business name doesn’t have many valuable keywords. People are not going to be searching up “Sweet Dreams Photography”. You want to input long-tail keywords with it, which means longer & more specific keywords.

Example: Sweet Dreams Photography | Toronto Wedding Photographer

Writing Good Meta Descriptions

If your meta title has grabbed their attention, you may need to convince them that your page is what they’re looking for. The meta description should contain enticing keywords, and be in full sentences.

• Keep it 150 characters or less.
• Make them unique to every page. Every page has a different content, and duplicating can poorly affect your SEO.
• Input full sentences, and NEVER keyword stuff. If you’re stuffing a bunch of keywords too many times in the description, you risk a Google penalty from this. Instead, write enticing full sentences with some keywords sprinkled throughout.

Meta Description Example

We’re a wedding photography business based in Toronto, Ontario. We offer newborn, engagement, and wedding photography in the Greater Toronto Area and surrounding areas.

Optimize your Meta Titles & Descriptions!

Optimizing your meta titles and descriptions is a free & easy way to increase your visibility on search engines by location, industry, or services you offer. By placing important keywords, you can start receiving more organic searches when people are searching for a product or service that relates to your business.

If you’re looking for more website SEO tips, I offer SEO services where I work on your website for you or my best-selling SEO guide!