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Many business owners think website footers are not as important as the header or overall page, due to the “above the fold” rule with websites. However, you’d be surprised how often a good website footer design can provide better conversions! Your footer is the last place visitors reach when they scroll through your website. Therefore, it’s the perfect place for Call to Actions and promoting any additional pages you don’t have displayed on your main menu.
If they reach the end of your page and there’s nothing to entice them to explore more, they might exit out completely and you could lose out on a potential client. These are my recommendations of 5 elements to display on your website footer:
A great website footer design will keep visitors engaged and moving throughout different parts of your website. You should display navigation of important links and any additional pages not shown on your main menu that you’d like people to visit. Some additional pages include policies and FAQs.
Depending on your type of industry, you might also want to add crucial information that is important to your business. Some examples would be a map, your business hours, or your physical address.
Most importantly, it’s best to place one call to action link or button to the most important page on your website. Whether it’s too book a discovery call, purchase a product or send an inquiry!
The footer is the perfect place to add a few extra relevant keywords for SEO, as it’s found on every page. You can write a short paragraph about what your business is about, where you’re located, or any important keywords. It’s known that Google isn’t taking footer text into consideration as much anymore, due to overuse of keyword stuffing. I’d only place 1-2 keywords to avoid a Google penalty.
Personally, I don’t like placing social icons anywhere else! It can distract visitors away from your website if these icons are presented to them earlier. If gaining social media followers is one of your goals for the website, you can add them elsewhere too. It all depends on your goals! But if it’s an added touch, placing it at the bottom allows them to completely scroll through your website first. If they like what they see, they’ll click on your feed or icons to view more and follow.
The more places you remind visitors about your newsletters & offers, the more likely you’ll get them to subscribe. If you place it at the very top of your website before they’ve even built a connection with your brand – why would they subscribe? Displaying it on the footer allows them to explore your website, and subscribe at the end if they like your brand, or are curious about any offers. My footer newsletter form is the most popular for sign-ups over my pop-up form.
Having a good website footer design can lead to increased conversions and there are so many unique ways to design a footer. It’s important to make it enticing, as it will display on every single page of your website. You can view my Pinterest account for website design inspiration & explore different footer designs.