What is Showit? A 2026 Guide for Small Business Owners and Creatives

You’ve probably heard of Showit… but what is it really?

If you’ve been searching for a website builder that actually feels easy to use, doesn’t require coding, and still lets you create something that looks completely custom, you’re in the right place.

In this post, we’re breaking down what Showit is, who it’s for, why we love it, how it compares to other platforms, and what you need to know about SEO and templates if you’re just getting started.

Whether you’re launching your first site or planning a total rebrand, this guide will help you decide if Showit is the right fit for you.

What is Showit?

Showit is a drag and drop website platform made for creatives and small business owners who want full control over their design without needing to touch a single line of code. It’s ideal if you want a polished, custom-looking site without getting stuck in complicated tech or learning how to build everything from scratch.

Think of it like Canva but for your website. You can move things around freely, layer text over images, change fonts and colors to match your brand, and truly make your site feel like you. You don’t have to use pre-made blocks or follow rigid layouts. If you can dream it, you can probably build it on Showit.

Who is Showit best for?

We’ve found that Showit is especially popular with:

• Photographers
• Wedding pros
• Event planners
• Beauty professionals
• Interior designers
• Copywriters
• Virtual assistants
• Coaches
• Podcasters
• Anyone who wants a gorgeous site and full creative control

If you’re a small business owner, content creator, or service provider who wants your website to feel like an extension of your brand (and not just a digital business card), Showit is definitely worth considering.

Why we love Showit for client websites

There are a lot of website platforms out there, from Squarespace to Wix to WordPress, but what makes Showit stand out are a few key things that make it especially great for creative business owners.

1. It’s a true no code website builder

You don’t need to know anything about code to build a fully custom website. Everything is visual and drag-and-drop. No weird “backend” to figure out. Just open the editor and start designing.

2. You can customize literally everything

With Showit, there are no design limitations. Want to layer text over images? Add overlapping sections? Move things pixel by pixel? You can. You’re not stuck inside rigid templates or content blocks.

3. It’s built with creatives in mind

Showit was originally made for photographers in mind, so design has always been a big part of its DNA. But now, tons of service-based business owners use it to create custom websites that match their vibe and speak to their dream clients.

4. It pairs with WordPress for blogging

This is one of the best parts. You get all the creative freedom of Showit for your design, but your blog runs on WordPress in the background, which is great for SEO and long-term content growth. The best of both worlds!

Is Showit beginner friendly?

Yes. Showit is one of the most beginner-friendly website platforms we’ve used, especially for visual learners. It might feel a little different at first (since it’s so flexible) but once you get the hang of it, it becomes second nature. You don’t have to figure out complicated menus or worry about breaking your design. Just click and drag.

And if you want a head start, there are tons of Showit website templates available (including ones we’ve designed!), so you don’t have to build from scratch.

Is Showit good for SEO?

This is a question we get a lot, and the short answer is yes!

Showit absolutely gives you what you need to optimize your site for search engines. You have full control over your page titles, meta descriptions, image alt text, and even your URL structure. And since your blog runs on WordPress, you get the added bonus of a platform that Google already loves.

That said, SEO isn’t instant. It takes time no matter what platform you’re on. If you’re wondering when you’ll actually start seeing results, we cover all of that in our post on how long SEO takes for Showit websites.

And if you’re just starting out, this beginner’s guide to SEO on Showit will walk you through the basics so you can feel more confident as you go.

What makes Showit different from Squarespace or Wix?

Great question! Here’s a quick breakdown:

Compared to Squarespace:
Squarespace is more structured. You use their blocks and layouts to build pages, and while it looks nice, it can feel a little limiting. Showit gives you way more creative freedom to move things around exactly how you want.

Compared to Wix:
Wix also uses a drag-and-drop setup, but the overall interface can feel cluttered or less intuitive. Showit is clean, simple, and designed for people who care a lot about design and user experience.

Getting started with a Showit template

One of the best ways to start building your Showit site is by using a template. It takes the guesswork out of layout and design, while still giving you full creative freedom. Whether your style is bold and modern or soft and minimal, there’s a template out there that fits your brand vibe.

Once you add the template to your Showit account, customizing it is easy. You can update the colors, switch out the fonts, drag in your own photos, and rewrite the text to sound like you. It’s a great way to launch a professional-looking site without having to build everything from scratch or hire a designer right away.

Final thoughts

If you’ve been stuck in decision-making mode or overwhelmed by the idea of building your site, Showit might be exactly what you need. It gives you full creative control, no coding stress, and a smooth experience from start to finish, whether you’re DIY-ing or working with a designer.

It’s beginner-friendly, SEO-ready, and endlessly customizable. Whether you’re creating your first business site or giving your brand a much-needed refresh, Showit makes the process feel way more doable and even… fun?

We love it and we think you will too!

If you’re feeling stuck on where to begin or dreaming of a site that finally feels like you, we’ve got you. Explore our template shop for a beautiful starting point, or learn more about our branding and Showit website design services! We’d love to help bring your dream website to life.

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