A clean and feminine Showit website design for Chicago's largest lash extension salon, academy, and shop that positions them as the go-to destination for lash services and training.
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The Beauty Castle is Chicago's largest lash extension salon, academy, and shop, and they needed a website that could showcase all three sides of their business beautifully. We originally built their website back in 2021 with a super girly aesthetic. As their business continued to grow and evolve, they came back for a refresh to make the site more up to date and better promote their lash extension courses alongside their salon services and product shop. The goal was creating clear pathways for different audiences, whether someone's booking lash services, enrolling in training, or shopping their curated lash products.
Since launching their website in 2021, The Beauty Castle has grown into a successful business with a large team serving the Chicago area. Their owner has shared that people specifically choose their salon and academy because of how professional the website is, proving that investing in quality design directly impacts business growth. This ongoing partnership showcases how refreshing your website as your business evolves keeps your online presence aligned with your growth!
Custom Showit Website Design
"Danielle was super easy to work with, very quick responses and made everything so easy. I have had clients and students say they chose our salon & academy over others just because of how professional our website is. If that isn’t the best reason to do this, then I don’t know what is! So thankful I have this website."
We help create a strategic custom designs that reflects who you really are, helps you reach your biggest business goals, and positions you as the expert you are. From comprehensive brand strategy and logo design to custom Showit websites you can actually update yourself, we handle every detail so you don't have to. Let's create something you'll be proud to call yours.
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